SYS/01 · intakeopen
Custom systems
The operation you run by hand, turned into software that runs itself. One painful workflow at a time, not a two-year platform project.
feeds the console
psst · it also works nightsback to daylight
Systems · Websites · Stores · Site care · one designer-engineer
I build what you still run by hand.
I'm Haseeb. One person, both trades: design and engineering. Custom systems that run the business while you sleep: lead routing, quoting, inboxes, client portals, an AI on every channel. Websites and stores designed, built and looked after: WordPress, WooCommerce, Shopify, fast, ranking, cared for month to month. You own all of it.
And who runs all this?by the numbers
by the numbers
- Channels into one inbox
- 8→1
- Leads routed, nobody waiting
- 24/7
- DB tables designed
- 220+
- Person, both trades
- 1
What ran while you slept?one night
38 handled
How fast do quotes go out?median
90 sec
by hand3 days
with the system90 sec
same quote · priced from real coverage maths · locked 24 h
What happens to a lead?share of leads
routed in seconds72%
answered by the AI21%
escalated to you7%
missed0%
Where does it all land?8 channels
8 → 1
01 / sound familiar
You’re running all of this by hand.
Response timeF-01
Your lead came in Friday night. Somebody saw it Monday.
manualhandled
→ handled means
I build intake that answers first: your lead scores and routes itself in seconds, any hour of the night. The reply is out before your competitor wakes up.
see it live →
QuotingF-02
Your quote is a Word doc with last year’s prices in it.
manualhandled
→ handled means
A quoting engine with your real prices and your coverage maths. Area in, itemised quote out, price locked and sent inside a minute.
see it live →
ChannelsF-03
WhatsApp, email, SMS, Instagram, the contact form, your phone. Six inboxes, one of you.
manualhandled
→ handled means
Not an inbox, a worker. An AI installs on your site, learns it by crawling it, and answers every channel: products shown, orders fetched, abandoned carts chased, humans woken only when needed.
see it live →
Key personF-04
The one person who knows how it all works is on holiday.
manualhandled
→ handled means
The process leaves their head and becomes the system: written down, automated, and still working while they are at the beach.
see it live →
Double entryF-05
Your orders get re-typed from one screen into another. Every day.
manualhandled
→ handled means
Your store, your CRM and your books talk to each other. Anything gets typed once and lands everywhere it needs to be.
see it live →
AttributionF-06
Your traffic went up. Nobody can say what it earned.
manualhandled
→ handled means
Every lead carries its source all the way to the sale. You see what each channel earned, not just what it cost.
see it live →
Handled means all of it.
The store, the site, and the machine behind them. You stay on selling; everything under the hood is my job.
02 / two ways in
Two ways I work.
WEB/02 · intakeopen
Design, build, manage
Your site or store done properly, then kept that way: speed, security, SEO, updates, backups, fixes. Build once or monthly care, your call.
feeds the console
The workflow you run by hand, rebuilt as software you own.
See systems I have shipped →- 01
Lead routing
geocoded, scored, assigned in seconds, 24/7
- 02
Quoting engines
real coverage maths, priced and locked
- 03
Client portals
dealers, installers, owners, each their slice
- 04
Internal tools
the spreadsheet you outgrew, as an app
- 05
Dashboards
the numbers that matter, live
ROUTINGLIVE
23:42:31 · scored 12 · assigned #07 · 2.4 s
WooCommerce and Shopify done properly: designed to sell, kept that way.
How a build runs →- 01
Design & build
custom, fast, made to convert
- 02
Migrations
platform moves without losing a ranking
- 03
Speed
scores you can screenshot, felt on phones
- 04
Security
hardened, patched, monitored
- 05
SEO & copy
structure, schema, words that rank and sell
STORE0
Ember Slate kit
flake blend · 40 lb
Autumn Quartz kit
the render next door · 40 lb
LCP 0.9 sSEO 100headers A+
One AI answering every channel, trained on your own site.
See it as a system →- 01
Every channel
WhatsApp, Instagram, SMS, email, web chat
- 02
Site brain
crawls your pages, answers with citations
- 03
Commerce
shows products, fetches orders, chases carts
- 04
Human handoff
escalates with a full decision trace
- 05
Connections
WP plugin, Shopify app, web widget
INBOXWA · 11:03 PM
“Do you install over cracked concrete?”
AI DRAFT · prep-guide §3
Yes. Cracks are ground and filled before any coat goes down…
intent: pricing · kb 0.92 · human not needed
Tools your customers use themselves, and buy through.
See the quoting case →- 01
Visualizer
their own photo, the finish rendered on, lighting kept
- 02
Calculators
eleven built: area and depth in, itemised bill out
- 03
Quote to cart
priced, locked, the rep attached
- 04
Finish library
every blend swatched and shareable
- 05
Capture forms
leads that arrive with context
VISUALIZERLIVE
a real render · autumn quartz · drag the line
The machine follows your team off the desk.
Start a project →- 01
Android APK
installable direct or through the store
- 02
iOS app
shipped through the App Store
- 03
Agent inbox
reply from anywhere, full history in hand
- 04
Push alerts
know the moment it matters
- 05
2FA login
your data, locked to your team
MOBILELIVE
apk · directios · app storepush · instant
NORVAHL · now
New lead · Plano TX
tap to reply
one machine · desk to pocket · 2.1 s
Built once is not enough. Kept fast, kept safe, monthly.
Start a care plan →- 01
Updates & patches
core, plugins, dependencies, handled
- 02
Backups
offsite, tested, restorable
- 03
Monitoring
uptime and speed, watched around the clock
- 04
Small fixes
inside the plan, not a new invoice
- 05
Monthly report
what happened, in plain words
CAREMONTH 14
uptime100%
backups30/30
updates12 applied
speed0.9 s
report sent · the 1st · in plain words
03 / shipped
Systems I’ve shipped.
Routing that never sleeps, quotes that price themselves, an AI on every channel, storefronts that stay fast. Designed and built by one pair of hands, running in production today.
CASE/A · lead routing21 tables · runs 24/7
Who gets lead #4821?
It used to wait for a human with an inbox. This desk replaced the wait, and it runs live in this frame. A lead lands from the form, or the AI takes it down in chat. The system checks it, scores all twelve crews on radius, tier and load, and the nearest one has the email in seconds. Send one yourself and watch.
New lead
lead ticket · fills as you talk
name·zip·ft²·service·phone·
Evening. I take floor jobs for the Ember crews, any hour. What should I call you?
The network12 crews · 4 metros
IPBBCCBFVSLCHCMFSCWCAFNE
lit up when scored · orange takes the job
Booked for Sat 9:00 am with Hutchins Coatings. 49.8 s from submit to calendar.
t+49.8 s#4821web form
R. Delgadoin at 23:01 · (214) 555-0148
in their words
“Two car garage, want the flake look before winter.”
phone format12 ms
+1 pattern ok
the crew can actually reach them
service area31 ms
75023 · inside network
crews cover this zip
duplicate scan118 ms
21 tables · 0 matches
first time we hear from them
spam score44 ms
0.03 · clean
written by a person
Plano, TX33.06, -96.73weighted: radius · tier · load this week
Hutchins Coatings#07 · 6.8 mi · premium · open94
Vega Surfaces#05 · 12.1 mi · pro · 3 booked71
McKinney Floorworks#08 · 13.1 mi · pro · 5 booked63
Northline Epoxy#12 · 18.4 mi · pro · 3 booked58
the winner’s mathstart 100distance -13.7tier +8load -0= 94
email · to the crew
todispatch@hutchinscoatings.com
subjectLead #4821 · flake floor · 680 ft² · Plano
R. Delgado, (214) 555-0148. Wants flake floor, about 680 ft². Claim it by 23:16 or it reroutes.
delivered · opened · accepted 47 s later · 14 min to spare
acceptedsms · to the customer
Hi R., you’re matched with Hutchins Coatings: 4.9★ and 6.8 mi from you. They call within 15 minutes.
delivered · 23:01
9:00 am · Hutchins Coatings
reminders set for both sides · reschedule link in the sms
t+00.000lead #4821 in · web form
t+00.128phone ok · zip ok · not a duplicate
t+00.412geocoded · plano, tx
t+00.93312 installers scored · radius, tier, load
t+02.401assigned · hutchins coatings #07
t+02.688email to the crew · sms to the customer
t+49.310accepted by hutchins · sla met
t+49.822slot held · sat sep 5 · 9:00 am
median 2.4 s from submit to assigned · ignored leads reroute in 15 min · no human involved · how the routing works →
CASE/D · storefrontswoo · shopify
Would you buy from it?
Not a theme with 34 plugins. Designed around the product, engineered like this page, and running live in this frame: scroll it, shop it, check out, then flip the screen.
Ember Supply Co.
#ProFlakeSystems
The floor your garage deserves.
Pro-grade flake systems kitted to your exact square footage: colour-matched, batch-weighed, and at your door tomorrow.
4.9from 2,100+ floors coated
Next-day dispatchorder by 2 pm
Why Ember
A showroom floor, out of the box.
Every kit is batched by weight for your square footage, colour-checked against the blend standard, and packed with the primer, flake and top coat to finish the job in one weekend. No leftover buckets, no second trip.
2,100+floors coated86colours in stock10 yrwear warranty
See it first
Your floor, before you buy.
Upload a photo of your garage or driveway and the Ember visualizer lays any blend onto it, shadows and light kept. Drag the line and judge it on your own concrete.
New arrivals.
See more →New
Storm Grey
from $259
New
Terracotta Blaze
from $289
New
Blue Granite
from $289
New
Copper Canyon
from $279
Our colours.
See more →
Autumn Quartz
Warm neutral that hides tyre dust between sweeps
$279 / 40 lb kit
Ember Slate
Deep charcoal with a rust fleck, reads clean forever
$269 / 40 lb kit
Winter Quartz
Bright and cool, makes a two-car feel twice the size
$259 / 40 lb kit
Desert Tan
Soft sand tones for hard-working garages
$249 / 40 lb kit
Midnight
Near-black with silver flecks, showroom serious
$249 / 40 lb kit
Alpine White
Cool light blend for studios and workshops
$259 / 40 lb kit
Floors people talk about.
“Went down in a weekend and looks like a dealership floor. The kit maths was spot on, nothing left over but half a bag of flake.”
“We install four of these a week. Batching by square footage means my crew stops doing maths in the van and starts rolling sooner.”
“Customers walk in and ask about the floor before they ask about the cars. That never once happened with grey paint.”
Your photo, rendered live.
Uploads run in the full engine, on your site, under your brand. Want to watch a demo?
Let’s get started →LCP 0.9 s · SEO 100 · headers A+ · every pixel in this frame is the build · why checkouts get slow →
BLEND LAB3d granules · spec sheets
Which mix goes on the order?
Customers blend granule colours and watch the slab render live. Percentages become pound weights, and the mix leaves as a spec sheet a crew can order from.
tap colours in or out · drag the slab to turn it
spec sheet · ready to order120 lb
16 colours in the full studio · presets or free mix · the weight maths done for them
CASE/B · quoting engine11 calculators · 100+ products
What does 680 ft² cost?
Coverage maths lived in one veteran’s head. Now area, depth and climate come back as an itemised bill, dew point checked, priced and locked before the customer cools off.
area680 ft²depth½″climateTX-N
slide the size · the bill re-prices itself
dew point spread 14°F · clear to coat
Ember Slate flake × 4 kits$1,036
Epoxy base · 14 gal$322
Poly top coat · 8 gal$596
Crack repair + grind$456
+1 spare kit, recommended$259
total · locked 24 h$2,669
→ added to cart · rep attached · priced in 90 s · when to quote on the site →
CASE/C · AI worker8 channels · 16 tools
Who answers at 11 pm?
Six inboxes used to close at 6 pm. Now one AI reads every channel, answers from your own site’s pages, and wakes a human only when it should not decide.
“hey is saturday install still possible??”
AI draft · schedule-policy
“Yes! Crews run Saturday 8 to 4. Want me to hold the 9 am slot?”
intent: schedulingkb hit 0.9211 steps logged
tonight · every channel handled
23:03whatsappslot held
21:12messengeranswered
19:47instagramanswered
16:03storefrontkits reserved
13:22web chatanswered
07:56smsrescheduled
06:40discordinvoice queued
02:18emailwarranty sent
tap a channel · the same brain answers there
sent 23:03:41 · full trace kept · the human slept · when AI should answer →
also shipped
RIYAAZ50 tables · workers + D1
Did the students practise?
A whole music school runs on it. Students upload the day’s practice, reviews go back with notes, streaks keep everyone honest, and leaves pause them fairly.
142students3,184submissions96%reviewed
six weeks · newest rightstreak · 12 days
day 42 · 4 entriesstreak day
Ayesharaag yaman · 6:12reviewed
Bilalalankar 12 · 3:40pending
+2 more · all reviewed by 9 pm
tap a day · see who practised
44 migrations · hourly cron · live daily
AGENT APPandroid · iOS
And away from the desk?
The same inbox in the crew’s pocket: replies, push alerts, the whole history.
“Saturday works, book it”
“Locked in: Saturday 9 am, crew of 3. See you there.”
“sent the photos over”
“Got them. Your quote lands tonight.”
“is saturday 9 am still confirmed?”
“Confirmed. Crew rolls at 8:30, you park on it Monday night.”
14threads today6jobs booked0missed
tap a message · send the reply
push alerts · 2FA · expo
04 / how it goes
How a project runs.
Four steps, one fixed price, and a live system you can open any day while it’s built. You own it the day it ships.
One project · from the first email to the handover4 stages · fixed price · you own the result
The call
30min, free
Book the call and we talk. You walk me through the workflow that hurts; I ask what it costs you every time it breaks. If I’m not the right builder for it, I say so and point you at someone who is.
You geta straight answer on whether this is worth building
The map
0surprise invoices
A short scoping paper: what’s manual today, what gets automated first, what it costs, and when it lands. The scope is the contract, so the number you approve is the number you pay.
You getthe plan, priced and dated
The build
24/7live from week one
The real system goes up on real infrastructure in the first week and stays open. Log in any day, click what exists so far, and change your mind while changing it is still cheap. No slides, ever.
You getyour own login to the real system, from week one
The handover
100%yours, day one
It ships on your accounts, under your domain, with documentation and training. Then a quiet exit. You own every line, every key, every record.
You getthe keys, the code, and no lock-in
The fine print, up front
It’s one person. You talk to the builder, not an account manager, and you wait in a short queue instead of buying a deep bench. I take on a few projects at a time and I finish them.
Book the call →05 / the money
Custom doesn’t mean expensive.
The build is one fixed price, agreed at the map stage. The running cost is the part people get wrong: I size the servers to what your business actually does in a month, not to what a big company buys. Most small-business systems fit inside the free plans of Cloudflare and its kind, so the monthly bill is closer to a coffee than a salary.
The bill · every monthfor a lead desk like 03
What does it cost to run?
The whole monthly bill for a system like the lead desk above. Every account is opened in your name, so the bill lands with you and nobody sits between you and your own system.
HostingCloudflare, free plan$0
Database and file storagefree plan$0
Email deliveryfree plan$0
Your domainonce a year, not monthly$10 to $15
AI repliespay per use$2 to $5
Total · a month, about$5
map-stage sizing · domain paid yearly · your accounts
The server · sized to real useCloudflare free plan · 100,000 requests a day
How much server do you actually need?
Production-grade hosting is built for millions of visitors. A busy small business is not that, and paying as if it were is where the money leaks.
100,000requests a day the free plan allows
≈ 2,000what a busy small business uses
You would need fifty businesses your size to fill it. So the hosting line is $0, and it stays $0 until you are a much bigger company. When that day comes, the next plan up is $5 a month.
Where the 2,000 comes from · a busy month
140leads
60quotes
900messages
3,100site visits
every page view, message and form post counted, assets included
free plan · the next plan up is $5 a month · nobody pays for idle servers
The comparison · one month, four waystypical US figures
What does the alternative cost?
Most businesses already pay for this problem. They just pay for it somewhere else, every month, and call it normal.
A stack of subscriptionsCRM, quoting, an inbox tool, the glue between them
$200 to $600per seat, forever, shaped for someone else’s business
A part-time hireto type, forward and chase
$2,500+office hours only, and one day they leave
Doing nothingthe lead that got its reply at 9 am, not 9 pm
one lost joband the next one, and the one after
Your own systemanswers at 2 am, and you own it
about $5the whole monthly bill, from the ledger above
one missed job a month outspends the whole build inside a year
The headroom · when you growplan change only
What happens when you get big?
Nothing gets rebuilt. The stack runs the same code from the free plan to millions of requests; growing is a plan change on an account you already own.
todayfree plan100,000requests a day
busy$5 a month10 millionrequests a month
big$0.30 per extra millionno ceilingno rebuild, ever
What stays the same when you grow
- the code
- your accounts
- your domain
- your data
- your staff logins
- any developer you like
An upgrade is a plan change inside your own account and an afternoon of my time. Nothing migrates, nothing goes down.
no rebuild · no migration · no downtime
The upside · what owning it buysan asset, not a subscription
What else does owning it get you?
A subscription rents you a seat. A system you own is an asset: it grows, it earns, and it goes with the business.
The momentRent · a subscriptionOwn · your system
Adding staff×a seat fee for every new hireadd people, same bill
Your data×in their database, on their termsin your database, export it any day
Selling the business×the subscription ends with the loginthe system is an asset on the sheet
Getting big×migrate to the enterprise tierchange the plan, keep the code
Selling it on×not allowedlicense it to the businesses around you
The tools you keep×their marketplace, their rulesplugs into your calendar, accounting and store
yours to run, grow, license or sell
Bring your numbers to the call and I’ll tell you what yours would cost to run. Thirty minutes, free, no deck.
Book the call →06 / fit
This works best for some people.
One person, both trades, a fixed price and a short queue. That is a great deal for the right business and a poor one for the wrong business, and the difference is not size or budget. It is how you like to work.
Fit check · tick what’s true7 signs · one is enough to talk
A fit if
Sounds like you
0/ 7
Even one of these is worth the call.Tick what sounds like you. It takes a minute.That is worth the call. Bring it, and I will tell you straight.Sounds like my kind of work. Bring it to the call.
Not a fit if
- You need it live in a few daysA real system takes weeks to build well. A rushed one breaks on the first busy day and costs more to fix than it saved.The way inIf the date is fixed, tell me anyway. A smaller first piece sometimes fits it.
- You are collecting the cheapest quoteI price the work, not the hour, and the number holds. On price alone, a template and a subscription will win.The way inIf you want the cheapest thing that actually works, that is a different question, and I will answer it honestly.
- You want a big team and daily meetingsI take a few projects at a time and finish them: weekly demos and a short queue, not a bench of ten.The way inIf you need the bench, an agency is the right call, and I will say so on the call.
- The brief is “make it better” with nothing behind itI build around a workflow that exists, not a feeling that things could be nicer.The way inIf you cannot name the thing done by hand yet, that is fine. Naming it is usually the first half of the call.
In between?Not sure which side you are on? That is what the call is for. Thirty minutes, free, and I will tell you straight, including when the honest answer is someone else.
Bring it to the call →07 / the audition
This site is the résumé.
I sell design, speed and security, so judge them on the page you are reading. It was built by hand, it ships under a strict security policy, and every number below is one click from a tool I do not control.
The audition · this page, measuredno template · no page builder · analytics built in
The numbers · from the production build
24KB
JavaScript on the whole page
compressed, every demo used
194KB
before any demo loads
markup, styles, scripts and all three fonts
0
third-party requests
no fonts CDN, no ad networks, nothing borrowed
0
cookies
analytics built in, first party, no consent banner
8
security headers
strict CSP, HSTS preload, no exceptions
100%
works without JavaScript
every demo ships its finished state
Run the checks · this site already typed in
- speedpagespeed.web.devRun Lighthouse on this page a live audit on a real device, not a screenshot
- speedwebpagetest.orgWatch the waterfall every request, in order, timed, filmed
- securitysecurityheaders.comCheck the response headers strict CSP, HSTS, eight headers
- securitymozilla observatoryGet the second opinion the stricter HTTP posture scan
- securityssllabs.comTest the TLS certificate, protocols, ciphers
- securityhstspreload.orgConfirm HSTS preload HTTPS before the first request
- standardsvalidator.w3.orgValidate the markup hand-written HTML, zero errors is the bar
- accesswave.webaim.orgScan for accessibility contrast, labels, landmarks
The receipts · how this page is made
- Markup
- Hand-written HTML, rendered on the server. No framework runtime, no hydration, nothing rebuilt in the browser.
- Styles
- Four stylesheets, 36 KB compressed. Design tokens, one accent, one corner radius, one easing curve, everywhere.
- Type
- Archivo variable and IBM Plex Mono, three files, self-hosted. No font CDN, no layout shift when they land.
- Scripts
- Under a kilobyte blocks the paint, 9 KB on a page view, first-party analytics included: pages, sources, and which demos get used, with no cookie. Each demo loads its own small file and is complete before any of it runs.
- Hosting
- Static files on Cloudflare’s edge, served from the city nearest the visitor. No origin server to slow down or fall over.
- Headers
- Content Security Policy, HSTS with preload, COOP, CORP, nosniff, referrer and permissions policies, frame denial.
- Motion
- One ease, one stagger. Reduced motion gets the finished state. Loops sleep while their section is off screen.
- Tests
- Playwright sweeps on every change: overflow and clipped edges from 320 to 1920, reduced motion, no JavaScript, both hero states.
The toolbox · what the systems in 03 are built with
Edge and data
- Cloudflare Workers
- D1
- KV
- R2
- Durable Objects
- Vectorize
- Workers AI
- Hono
Languages and frameworks
- TypeScript
- React
- Astro
- PHP
- Python
- Django
- Vite
Commerce and CMS
- WordPress
- WooCommerce
- Shopify apps
- Stripe
- MySQL spatial
Channels and AI
- Messenger
- SMS
- Email routing
- Web chat
- LLM APIs
- SAM3 vision
Mobile and testing
- Expo
- React Native
- Playwright
- Appium
Design
- Design tokens
- Variable type
- One motion system
- Container queries
Two checks that need no toolview the source with Ctrl+U, it reads as written · turn JavaScript off, every section and every demo still shows its finished state
08 / start
Bring me the thing you do by hand.
Write it down or book a call. Either way I read it myself, reply within a working day, and the first call is free.
hello@norvahl.complain email works too
Norvahl · one designer-engineer, both tradesTaking on new projects
What do you still do by hand?
Orders re-typed, quotes in Word, leads waiting till Monday, a store that needs rebuilding. Tell me in a few lines, or pick a time to talk.
- Tell me what you run by hand. A few lines, or a call. Rough is fine.
- I reply within a working day. Me, not an assistant, usually with questions.
- We talk for thirty minutes, free. You get a straight answer and a price shape.
Prefer email? hello@norvahl.com. No newsletter, no sequence, no account manager.